If you’ve been in the roofing game long enough, you’ve probably heard this line: “Facebook ads don’t work for roofers.” It’s one of the most common myths floating around in the home service industry.
Here’s the truth: Facebook ads can work extremely well for roofing companies—but only if you run them with the right strategy. The reason so many contractors believe the myth is because they’ve tried Facebook before, wasted money, and walked away frustrated.
The problem isn’t the platform. It’s the approach.
In this article, we’ll break down why most roofing ads fail, what makes them work, and how smart contractors are using Facebook to fill their schedules with quality roofing jobs.
Why Roofers Think Facebook Ads Don’t Work
The biggest reason roofers give up on Facebook is simple—they’ve been burned. Maybe this sounds familiar:
- You hit the “Boost Post” button on a job photo.
- You set a $100 budget targeting “people in your city.”
- A few likes trickle in, but no calls or serious leads.
- You chalk it up as another marketing expense gone wrong.
This is where the myth begins. Roofers blame Facebook itself, when in reality, it’s the lack of strategy that causes failure. Facebook isn’t designed to just “boost and hope.” It’s a tool that works when you treat it like a system.
The Real Reason Facebook Ads Fail for Roofers
Let’s break down the three common mistakes that kill most roofing ad campaigns:
1. Wrong Audience Targeting
Many contractors aim too wide or too narrow. Either they target everyone in the state (wasting money on renters and people outside service areas), or they go so tight that barely anyone sees the ad.
The sweet spot?
- Homeowners in your exact service zip codes
- Age groups most likely to own homes (30–65+)
- People in storm-affected neighborhoods or areas with older housing stock
When your audience is dialed in, every dollar works harder.
2. Weak Offers
A generic “Call Us Today” doesn’t stop anyone scrolling. Roofing isn’t a purchase people plan for—it’s often driven by urgency or necessity. That’s why irresistible offers win.
Examples:
- “Free Roof Inspection – Limited Spots This Week”
- “Storm Damage? We’ll Handle Your Insurance Claim Start to Finish”
- “Zero-Down Financing Available – Book Your Estimate Today”
Strong offers speak to pain points and lower the barrier to action.
3. Sending Traffic to the Wrong Page
Many roofers run ads that link to their homepage. That’s a mistake. Homepages are cluttered and don’t drive action.
Instead, use a landing page built to convert—a simple page with:
- One clear headline
- Details of the offer
- Trust signals (reviews, photos, before-and-after work)
- A fast, easy form or call button
The easier you make it to say yes, the more leads you’ll get.
What Happens When You Get Facebook Ads Right
When the right audience, offer, and landing page all line up, Facebook ads turn into one of the cheapest and fastest ways to generate roofing leads.
Instead of spending thousands on billboards, mailers, or door-to-door canvassing, roofers can get targeted homeowner leads at a fraction of the cost.
For example:
- A storm restoration roofer in Texas generated 43 inspection appointments in 14 days with an ad offering a free storm damage check.
- A roofing company in Florida booked out their crews for three weeks straight by running a limited-time “Zero-Down Financing” campaign.
The key isn’t Facebook itself—it’s how you use it. Contractors who master this system aren’t chasing leads anymore. They’re busy choosing which jobs they want to take on.
Why Roofers Can’t Afford to Ignore Facebook Ads
Here’s the big picture: homeowners live on Facebook. Even if they’re not actively searching for a roofer today, they’re scrolling daily. That means you can put your company in front of them before they even hit Google.
Think about the difference:
- On Google, you compete against every roofer paying for the same keyword.
- On Facebook, you reach homeowners directly—often before your competitors even know they need a roof.
This makes Facebook one of the most powerful “pre-Google” lead sources out there. Ignore it, and you’re leaving money on the table.
Final Thoughts
The myth that “Facebook ads don’t work for roofers” only exists because so many contractors have tried the wrong approach. Boosted posts, broad targeting, and weak calls to action will always fail.
But when you run ads with a clear system—laser-targeted audiences, irresistible offers, and conversion-focused landing pages—Facebook becomes a lead machine.
Roofers who understand this aren’t struggling for work. They’re choosing the best jobs, building predictable pipelines, and scaling their businesses.
Ready to See It Work for You?
If you’ve tried Facebook before and felt disappointed, I’ll show you what’s possible when it’s done the right way.
👉 Click here to book a free strategy call today. I’ll even set up a 14-day free trial campaign so you can see firsthand how effective Facebook ads can be for roofers.
Stop buying into the myth. Start building a system that fills your calendar with quality roofing jobs.
