If you’re a roofing or home service business owner, you know the pain: you’re spending on ads and SEO every month, yet the phone rings randomly — some weeks it’s quiet, other weeks it’s wrong numbers, tire-kickers, or low-value jobs. Growth feels stuck no matter how much you invest.
That’s exactly where TAR Roofing Inc. — a trusted Chicago roofing company — was just weeks ago. Despite having a solid reputation, they weren’t consistently reaching the right homeowners. Then they partnered with WebToRevenue, and in only 45 days, everything changed.
Here’s how we helped them go from unpredictable leads to steady, profitable calls — and how you can do the same.
The Problem: Money Going Out, But Calls Not Coming In
TAR Roofing had been doing what most contractors do:
- Running Google Ads but getting irrelevant clicks.
- Paying for “SEO packages” that promised page-one rankings but didn’t translate into real calls.
- Seeing unpredictable jobs — some good, some bad, some nothing at all.
They were spending but not seeing the return. And worse — the unpredictability made it impossible to plan crews or forecast growth.
Sound familiar? You’re not alone. Many home service business owners get stuck in this exact cycle.
The Breakthrough: Smart Targeting + Real Conversion Strategy
The truth is, it’s not about spending more on ads or SEO — it’s about spending smarter. Here’s what we did differently:
1. Zeroed In On High-Intent Keywords
Not all searches are created equal. “Roof replacement Chicago” and “roof repair near me” signal a ready-to-buy homeowner. But many roofers waste money on vague or cheap keywords like “roof colors” or “best roofing material” — people just browsing, not buying.
For TAR Roofing, we:
- Researched high-intent, local keywords homeowners use when they’re ready to hire.
- Cut out low-quality search terms that attract curiosity clicks but no real jobs.
- Focused on searches with strong buying signals like “emergency roof leak Chicago” or “asphalt roof installation quote.”
Result? Their ad budget went directly toward the right people.
2. Built Laser-Focused Google Ads Campaigns
Most contractors set up ads once and hope for the best. That’s a recipe for wasted spend. We rebuilt TAR Roofing’s Google Ads from the ground up:
- Created tight ad groups around specific services (e.g., roof leak repair, full replacements, storm damage).
- Wrote compelling ad copy that speaks to urgent homeowner needs: “Same-Day Leak Fix” or “Licensed Chicago Roofers With Warranty.”
- Set geo-targeting so they weren’t paying for clicks outside their ideal service area.
- Added negative keywords to block irrelevant searches (like “DIY roof repair” or “roof jobs hiring”).
By cutting the noise, their ads reached fewer but far better prospects — homeowners ready to schedule.
3. Optimized Landing Pages for Conversion
Getting clicks is one thing. Turning those clicks into calls is another.
We rebuilt TAR Roofing’s landing pages with conversion in mind:
- Clear headline: “Chicago’s Trusted Roof Replacement Experts — Free Quote Today.”
- Simple, mobile-friendly contact forms above the fold.
- Click-to-call buttons for easy action on phones.
- Trust builders — reviews, before/after photos, and proof of licensing & insurance.
When a homeowner landed, they instantly felt confident and took action — call, form, or booking request.
4. Cut Out the Waiting Game
Many “marketing agencies” push long SEO campaigns that take months (or years) before any real payoff — if they work at all.
Our focus is speed and ROI. With paid search done right, TAR Roofing started seeing calls within days — and by the 45-day mark:
✅ 73 qualified calls from real homeowners
✅ 12 roofing jobs booked
✅ Predictable pipeline — no more “fingers crossed” marketing
Why This Works for Roofing & Home Service Businesses
The roofing market is competitive, but it’s also search-driven. When someone’s roof is leaking or needs replacing, they go to Google — and they usually pick one of the top few results or ads.
By combining precise keyword targeting, clean ad structure, and conversion-optimized landing pages, you can:
- Stop wasting money on irrelevant clicks.
- Fill your schedule with real jobs.
- Control your lead flow so you can plan labor, materials, and growth.
And because everything is measurable, you know exactly what you’re paying per call and per booked job — no guesswork.
Ready to Stop Wasting Ad Spend?
If you’re tired of gambling with marketing dollars and want real, trackable results like TAR Roofing — you don’t have to wait months.
At WebToRevenue, we specialize in helping roofing and home service companies go from unpredictable leads to steady, profitable calls — fast.
👉 Try our 14-day free trial or request a quick call audit. We’ll show you what’s working, what’s wasting your money, and how we can fix it.
Click here to get started and see the difference for yourself.
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