If you run a roofing or home service business, you already know the struggle. One month the phone rings nonstop, the next it’s dead quiet. You depend on referrals, word-of-mouth, and maybe a few Facebook posts — but it’s never consistent.
That’s exactly where one of our roofing clients in Chicago was before they reached out to WebToRevenue.
They were hardworking, skilled, and had a solid reputation… but their biggest problem wasn’t quality work — it was getting enough of it.
Let’s break down how we helped them go from barely getting a couple of calls a week to a fully booked calendar, with over 88 qualified leads and 14 new roofing jobs in just 45 days.
The Challenge: Great Service, But No Reliable Flow of Leads
When this roofing company came to us, their story was painfully common among small contractors:
- Only 1–2 calls per week, and most were small repair inquiries.
- No consistent marketing system — everything depended on random referrals.
- They were invisible online, buried under competitors who were running paid ads.
They didn’t need fancy branding or a new logo. They needed real leads — homeowners who actually needed roof repairs and replacements right now.
And that’s where our approach came in.
Step 1: Build a Revenue-Focused Ad System (Not Just “Traffic”)
Most agencies promise to get you more clicks or “increase brand awareness.” That sounds nice, but clicks don’t pay bills — booked jobs do.
So, instead of chasing vanity metrics, we built a Revenue-Focused Ad System.
Here’s how:
- Local Facebook & Google Ads: We ran laser-targeted ads focused on homeowners in specific zip codes who were already searching for or engaging with roofing services.
- Intent-Based Targeting: Our campaigns didn’t just show ads to “anyone nearby.” We filtered for people showing buying signals — like searching “roof leak repair near me” or visiting home improvement sites.
- Budget Efficiency: Every dollar was tracked. If an ad didn’t drive qualified calls, it was cut and replaced fast.
Within days, the campaigns started generating real homeowner inquiries, not just clicks.
Step 2: Turn Clicks Into Calls With Conversion-Optimized Landing Pages
Even the best ad can fail if the page people land on doesn’t convert.
That’s why we built dedicated landing pages focused on one clear goal — getting the visitor to call or request a quote.
Each landing page included:
- A clear headline (“Get a Fast, Affordable Roof Repair in Chicago”)
- Trust elements like photos, local reviews, and certifications
- Easy call buttons and a short form (no complicated steps)
- A limited-time offer (“Free roof inspection this week only!”)
These small but powerful tweaks helped turn ad clicks into real leads and booked appointments — sometimes within minutes.
Step 3: Automate Follow-Ups So No Lead Slips Away
One big mistake most contractors make: they get a lead… and then take hours (or days) to respond.
By then, the homeowner has already called someone else.
To fix that, we set up an automated follow-up system that instantly reached out via:
- SMS (instant message right after form submission)
- Email reminders
- Call notifications for the sales team
This simple automation alone helped convert almost 36% more leads, because every inquiry got a quick, professional response — no delays, no missed opportunities.
The Results: A Fully Booked Roofing Schedule in 45 Days
After launching the full system — ads, landing pages, and automation — here’s what happened:
✅ 88 qualified leads in 45 days
📞 25+ calls every week
💼 14+ confirmed roofing jobs
💰 A fully booked month — for the first time ever
The owner couldn’t believe the difference. For the first time, he wasn’t chasing jobs — jobs were chasing him.
That’s what happens when you stop relying on luck and start using a predictable marketing system.
The Takeaway: Marketing Should Create Revenue, Not Just “Clicks”
If you’re a roofing or home service business owner, here’s the truth:
- Your skills and reputation matter — but visibility is what fills your schedule.
- Word-of-mouth is great — but it’s not scalable.
- You don’t need to spend thousands on ads — you just need a smart system that targets the right people, captures their info, and follows up fast.
At WebToRevenue, that’s exactly what we do. We don’t sell “marketing fluff.” We build lead systems that generate predictable revenue.
Ready to Transform Your Roofing Business?
If you’re tired of slow weeks and want a steady flow of calls, leads, and booked jobs — let’s talk.
🚀 Here’s how you can get started:
✅ Book a free strategy call to see what’s possible for your business.
Stop waiting for the phone to ring. Let’s make it ring — every day.
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